Recently I wrote about the crazy guys at Tonchidot who have developed a “third advertising eye” for the iPhone. Wikitude have developed something similar, but for Android.

written by Tommy g

Saw V teamed up with Varitalk to deliver prank calls to unsuspecting customers. The voice of Jigsaw, the star of the grizzly series, could be heard talking on the other end of the call.

Anyone who visited the site could enter the name and number of a victim they wanted to receive the call, it would also include your friends name to add an twisted edge to the personalisation. It may gone too far, as people began dialing the police, even though the call ended with a promotional message:

“Hello, (name). Do you want to play a game? You think it’s over but the games have just begun. I’m here with your friend (friend’s name). My work will continue in a way you never saw coming. You won’t believe how it ends. Let the game begin,”

In the end, the functionality had to be removed.

Is this stupid marketing? Or a great means of engaging with future customers?

Others that have done similar: Transformers/Snakes on a Plane

written by Tommy g

What’s so great about this, isn’t just the fact that it is a Bruce Lee mobile, it’s the fact that they have created a killer, viral video to coincide with it’s release.

Even though sometimes I struggle with brands feeling as though the have to create a “viral support”, this proves to be one of the better ones.

Yes, you do get a figurine of Bruce with it. Ace.

written by Tommy g

Never tire of this. “Integral” the Pet Shop Boys track used QR codes to supply a dimension of interactivity into their videos. Using the codes links the user to content and further information related to topics such as ID cards and the concerns of turning into a Big Brother state. Even Adfunfal (allergic to QR codes) will have to agree this is a small masterpiece.

written by Tommy g

What if everywhere you looked little offers popped up in front of you, you could then establish the great bits that you need to know about. The Japanese company Tonchidot has built The Sekai Camera application for your iPhone and it does just that.

When you walk around using the camera to guide you, little bubbles pop up informing you of offers/deals/information that may be of interest.

When you turn on the application, the GPS kicks in and locates where you are. Apparently, you then have 2 choices - you can either see all of the information in front of you, or you can begin to tag the area you’re in with your own information (like an advanced Jaiku).

written by Tommy g

Pepsi UK have now added QR codes to their packs. One of the boldest steps for a major brand on the adoption of this technology. Graphico, a leading agency, have implemented a WAP site that acts as a sticky destination for the users arriving from interacting with the codes.

The content on the site changes on a daily basis, there are videos, game and content that can be downloaded. It all centers around “Rusty” who is a comedic life coach, who stars in the videos and provides quirky, daily updates.

As with all new mobile ventures, education of the users is crucial to the spread and Pepsi have provided a site that helps to explain how to interact with the codes. QR codes are limited in their application with not all handsets being able to deal with the codes.

written by Tommy g

Oh yes. This is how to use the web, great execution on spelling out what Sprint are trying to achieve.

written by Tommy g

I love these guys. So you get the tiniest mobile phone you have ever seen and then stick it into a series of different “jackets”. Modu can also be added into a whole array of other electronic devises.

I want one.

If you have seen the film Zoolander it is even smaller then that.

written by Tommy g

Blinko, is Buongiorno’s new, invitation only, mobile social network. Users are charged only for data traffic as the rest is completely ad funded.

This is already becoming a crowded space with others like; Dada, Frengo, Twango, Zyb, Whrrl, Jaiku, Strands and Buzzd entering the arena. However it’s the big boys; Facebook, Myspace and MSN that are holding the largest amount of users at present.

written by Tommy g

I am going to build one WAP page that is going to look fantastic over 3000 different phones. Brilliant. I am then going to have feeds run from it and stream my latest body-popping vids. Wicked.

Aint going to happen.

We know that differing mobiles handle content in different ways, rendering and distorting as they manipulate their images. This is especially the case with WAP. Each specific mobile will need a specific version of your site sent to it.

This is where Winksite comes in to place. You can design the site you require online, there is no need to download any applications or install anything.

Ram in your RSS feeds and start streaming your content.

written by Tommy g